How Successful Agencies Leverage Linkedin to Grow Their Business

Apr 06, 2023
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6 min read

Social media marketing has come a long way from Friendster and MySpace. Today almost all major companies are represented on at least one platform. It’s been hard to ignore social media lately, too. From Elon Musk taking over Twitter and Facebook rebranding as Meta to the anomaly that is TikTok and our love affair with WhatsApp, social media platforms are changing the world.

It doesn’t look like social media is diminishing in importance any time soon, either. The global social media market grew from $193.52 billion to $231.1 billion last year. That’s a growth rate of almost 20%. It doesn’t stop there, either. According to The Business Research Company, It’s expected to almost double by growing to $434.87 billion by 2027.

Social media marketing isn‘t just another way to place advertising and content. Through social media channels, your agency gets in touch with customers, potential employees, and other agencies directly – and you receive immediate feedback.

Have you thought about how you can use social media to grow your web development agency? Maybe you hesitate because you don’t know how to start.

“What Can You Still Get That’s Free? They say you get what you pay for, and if it costs nothing, it can’t be that good. Saying thanks. Saying please. Smiling (carefully, not like a crazy person). There are many things we can do for free that are pretty good. Like connecting on social media.”
Rocket.net

Finding the Right Social Network for Your Agency

Social media is more than just a little Facebook, Twitter, or YouTube. Social media thrives on dialogue and interaction. So, you have to work for it. Nevertheless, you should be aware that there‘s no agency hack for social media that gives instant results.

Visibility and presence need time to grow. Structured and targeted communication in social media is not something you can do on the side or on just any platform.

Your agency should consider which social network fits your goals and philosophy. To do this, go through the following steps:

What are your agency‘s goals?
Who is your target group, and on which social media platforms are they active?
What do you want to use the social media network for?
What tools should the platform you choose have?

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Social Media Platform Focus: LinkedIn

Maybe you think LinkedIn is a stuffy social network full of suits and cold calls in DMs. But, it’s also full of the C-Suite – decision makers for better agency clients. You do like making money right? So we both agree; your web dev agency needs LinkedIn.

LinkedIn is one of the world‘s leading business-to-business (B2B) networks. While many IT departments ban employees from being on most social networks, LinkedIn is the network for work. With more than 700 million members worldwide, LinkedIn is a fantastic tool for brand awareness and to reach your target demographic. That’s a win-win.

“Growing globalization and the ability to reach more people over the internet mean online retailers and businesses (like yours) can quickly and significantly increase their customer base and sales.“
Rocket.net

Yes, Agencies Leverage Linkedin for Lead Generation!

Before you poo-poo LinkedIn for lead gen, remember that we’re not advocating spammy-spam-spam cold emails. No one likes those and stop doing that when you connect with someone. Ever heard of too much too soon? Cold calling has it’s merits, it’s true, but it’s more effective to nurture warm leads. So how do you warm up a lead?

LinkedIn is one of the best networks to warm up leads, with an extremely promising user-to-lead conversion rate. Of course, with Premium accounts and advertising, you have even more options, but we’re talking about an organic approach first.

Marketer Bridget Willard, who often teaches folks how to use social media, has a Loom video that she recorded for her Chamber of Commerce. She advocates for the 3-2-1 Method, which is achievable for everyone in the WordPress space and takes 5-7 minutes a day. You have 5-7 minutes in the mornings, right?

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Nicole Osborne (Twitter) is an award-winning Agency Coach who is a huge advocate for LinkedIn for LeadGen. Her YouTube Channel is full of actionable advice for agencies like yours. She even has a free eBook for Agencies with her tactics. All you have to do is follow it.

Jason Resnick is a huge advocate for email marketing for agencies like yours. If you follow his profile, and maybe connect with him, look at his activity. Along with Bridget and Nicole, he is constantly commenting on other people’s posts. This is an excellent way to gain and retain visibility for your WordPress business.

Don’t forget to give people recommendations – honest ones. You don’t even have to ask first either. What you don’t want to do is start using LinkedIn when you’re desperate. Sharks smell fear. 😉

It’s okay to show personality – preferable, even. If you can’t make one more website with a carousel, then type out your rant. If video is your medium, LinkedIn allows 10 minute videos to be posted natively. They love people to stay on their platform. You can use Temi.com to quickly edit a caption file (SRT) that you can upload as well. Those are major bonus points.

What About Premium Features and Advertising on LinkedIn?

Once you’re active on LinkedIn, you can go to the next step – Premium. LinkedIn gives you a free trial of one month and gives you the option of paying for your membership monthly or annually.

Try out Linkedin Premium to help grow your agency

Like most SaaS platforms, LinkedIn Premium offers four tiers: Career, Business, Sales Navigator Core, and Recruiter Lite. Business works out to be $44.99 a month when you choose the annual billing. Sales Navigator Core clocks in at about $80/mo. (This is why Rocket.net is so bullish on transparent pricing, by the way.)

“According to LinkedIn, the average conversion rate for lead gen forms is 13%, which is five times higher than the average conversion rate seen on landing pages.“
Ruler Analytics

Not wanting to make that jump? That’s okay. LinkedIn offers tremendous targeting opportunities to deliver your agency the traffic and top conversions you want – even without the Premium Tiers. You can reach potential new customers directly through industry and company-specific clustering options, especially if you want to place target group optimised advertisements.

The LinkedIn Campaign Manager allows you to control and efficiently use your advertising budget which includes LeadGen Forms.

“Marketers report that LinkedIn generates twice as many leads as other social networks. LinkedIn’s Message Ads seemingly do better than traditional email marketing tactics since they have an open rate of 50%.”
Forbes

How Can Your Agency Reach Potential New Employees and Clients Through LinkedIn?

There are more than 700 million professionals on LinkedIn. This is your opportunity to differentiate your agency from the public perception of freelancers. You’re trustworthy. You produce results. You’re worth your price. And, now you can address the right people through targeted LinkedIn marketing to expand your team and connect with customers.

LinkedIn Groups help to connect with the right partners and generate attention for your agency. Due to the sophisticated targeting possibilities of LinkedIn Ads, you can reach all other users you haven’t been able to win over through organic content.

Along with WordPress, Twitter, and YouTube, LinkedIn should be a permanent fixture in your marketing stack, especially in the B2B and employer sectors.

“For businesses wondering when to start making greater investments in social, the time is now. The sooner you start embracing social media as a critical business function, the farther the strong social current will take you. Companies that fail to do so risk being left behind.”
Sprout Social

Using LinkedIn as a Business All-Rounder for Your Agency

You can still achieve a good organic reach on LinkedIn compared to other networks, and the interaction rates are also comparatively high.

While TikTok boasts the highest engagement rate on social media (5.96% Statista), LinkedIn’s impression rate is one of the highest of any platform – on average, 20.83% (Social Insider)

With the right LinkedIn marketing, the range of possibilities for generating warm leads and conversions, attracting employees and increasing your agency’s visibility is not to be beat. LinkedIn is more than just an online resume – it offers agencies like yours great added value.

Using LinkedIn, personally, means engaging with many different clients – in the open! If you’re not bullish on Twitter for biz dev, then LinkedIn is your best bet! Remember that effective social media use is about building and maintaining relationships. Start growing your agency online and off with great business conversations, today.

If your agency isn’t already on LinkedIn, we’d love to see you there. Hey, WordPress is there, too.

You can follow our Rocket.net Company Page on LinkedIn. But also, our CEO and Founder Ben Gabler is active there along with our Director of Marketing, Jeff Trumble, Managing Director WordPress Growth Chad Beatty, and Head of Support Ryan Flowers.
You can follow WordPress on LinkedIn as well as the Make WordPress Marketing Team, and the Executive Director of the WordPress Project, Josepha Haden Chomphosy.
There are lots of engaging groups on LinkedIn like the WordPress Global Community, WordPress Experts, and more!
LinkedIn offers a learning hub, too.