Top 7 Social Media Marketing Tips For Agencies

Top 7 Social Media Marketing Tips For Agencies
  • 6 min read

Social Media is more than posts, tweets, likes, and toots. It’s more than a kooky Instagram ad. It’s about building a relationship. It’s about transparency. Your customers want a business they can trust, and being social is a part of that. Look at the big companies in your niche and their social media channels. Nice, right?

Successful companies are like those movers and shakers at the parties – everyone wants to hear what they say, and everybody wants to be near them. Social media is like those parties, and the way to succeed at both is the same.

So why do so many agencies advocate a social strategy to their customers, yet have abandoned their own social media efforts?

Show expertise with your own ‘thriving social media presence’ and include those same services to your clients as part of an agency maintenance care plan that you can make money from every month.

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Why is Social Media Important for Your Agency?

Social media can be a powerful tool for your agency – yes, even Twitter! You want to reach new clients, build brand awareness, and drive sales, right? Social media is like having access to all the parties at once – without leaving home. 

What else can social media offer?

  • provides a cost-effective way for you to reach and engage with potential customers.
  • offers a vast audience, allowing you to reach many people without the need for a large marketing budget.
  • allows you to target specific demographics and interests, which can help increase your marketing efforts’ effectiveness.
  • helps you interact with customers and receive feedback, which can be valuable in improving products or services and building a positive reputation.
  • helps you build a community and establish a personal connection with customers, which can lead to increased loyalty and repeat business.
  • helps you increase your online visibility, which can improve your search engine rankings and drive more traffic to your website.
  • Helps you understand your audiences so that you can refine your personas and buyer journeys.

The best part is most of the social media activities and platforms your agency needs are free!

Being present on social media helps you increase brand awareness and reach a larger audience. It can drive website traffic and sales, and most importantly, social media gives you a place to interact with customers and hear their feedback.

We’ve already talked why picking a niche for your agency is so important to scale successfully, but social media is still one of the most cost-effective ways to market your business and promote your products and services.

Need to collaborate? You can’t do everything alone. You also connect with other agencies and freelancers in your niche on social media.

So what are you waiting for?

“As a digital marketer, you’ve got a lot on your plate. From growing traffic to nurturing leads to boosting conversion. Not to mention optimizing for search engines and marketing across multiple social platforms. If you’ve been driving yourself nuts trying to do it all manually – stop! Thankfully, thousands of WordPress plugins help you.”

How Do I Market My Agency on Social Media?

Now you know the importance of showing up at the party; you are probably asking yourself how you get there. We’re all a bit gawky at social events. How can you prepare yourself? We’re glad you asked!

The web offers many opportunities to attract customers’ attention. Whether your agency has a small or large budget, you should use social networks to maximize your reach. Most of your competitors are – and most of your customers are too!

As we said, it’s not enough to tweet out content or advertise at random — your presence on social networks should be well thought out and planned.

“Over two-thirds of small businesses (67%) use social media tools. Small businesses found that social media (25%), their company website (20%), and online advertising (18%) were their top three most successful digital marketing tools.“


7 Social Media Marketing Tips For Agencies

The first step for your social media strategy should be to define your goals. What is your strategy? With a sophisticated social media concept, your agency can realize or support a variety of marketing aspects. 

But first, ask yourself: 

  • What do you want to achieve via your social media presence?
  • Who is there you want to connect with or sell to? 
  • What content do they want? How do they want to engage with it? 
  • How will your content achieve your goals?

You’re ready for some tasks when you have the answers to these questions.

1. Develop a social media content plan

Create a calendar of regular posts that showcase your agency’s expertise, services, and successes. You can buy a planner or just use Google Sheets. Use a mix of content. Keep it SMART too. Social media is part of your content marketing work, so mix it up. Don’t post the same material on every channel. Would you wear the same outfit to every party?

2. Network and engage with other industry leaders

Connect with other professionals in your industry on social media and engage in conversations, share others’ content, and, most importantly, collaborate. Ask questions, answer questions. This is all happening in public, too. Social media is like a 24/7 global WordPress event. Take advantage of it. This requires having a bit of a personality. So, share some of the things that make you, you. 

3. Leverage influencer marketing

Identify influencers in your industry and collaborate with them to reach a wider audience and gain credibility. These aren’t the guys and gals in Dubai flashing Rolexes and Lambos. Real influencers are people in your niche who people respect and listen to. They are the people at the parties attracting attention – in a good way. Connect with influencers and become an influencer! Connect your customers with people. Share the successes of others. Influence events. Be proactive.

4. Use a call to action

This may look odd, but we don’t think enough about our CTAs. CTAs are more than pretty buttons. They are invitations to meet, convert, to initiate a dialogue. A call to action invites people to solve problems. “Free Consultation” is fine, but “Sign up for Your Free 30-Minute SEO Audit Consultation” is more appealing.

Here is a Social/CTA Tip for Your Website:

  • Display social media icons linking to your channels to increase followers
  • Add Social media sharing buttons to improve your content reach 

These conversion optimization actions can ultimately lead to a boost in your revenue. Remember: with each conversion form, you’ll want to have a concise, clear CTA and info about the value a visitor would gain by filling out and submitting the form or signing up for your offer. 

5. Be consistent

Consistency is one of the three fundamental parts of building trust in your brand. Be consistent in your posting and engagement, and keep your branding consistent across all platforms. Be true to your niche, too! Are you a plugin developer? Great. Then don’t only post about wine and cheese, unless you’re building a plugin that helps customers pair wines with cheeses.

6. Use social media advertising

Set aside a small budget for paid advertising. Make sure it makes sense as part of your strategy. Utilize paid advertising options such as sponsored posts, promoted accounts, and display ads to reach a wider audience. Your ads should support your organic content. Don’t send in your cavalry without support from your foot soldiers.

7. Monitor and measure your success

If you can’t measure it, it’s hard to improve. Use quantitative tools to track your social media metrics and adjust your strategy. Also, track qualitative metrics – what words are people using to talk about you? Affinity matters. Track your metrics often – not once a month, once a week. Twice a week. How often do you measure your blood pressure? Think about it.

“Networking is a great SEO strategy for new websites. Instead of considering others in your niche as competitors, think of them as potential partners. Don’t be afraid to reach out, leave comments on their blog posts and social media platforms, and share their content.”

Bonus Tip! Use Social Media as Lead Generation Tool for Your Agency

Why does lead generation work particularly well on social media?

The answer to this question is, of course, as always to be found in the user intention. What does the consumer want on Facebook, LinkedIn, Twitter, et al? Expectations can differ somewhat from platform to platform. However, educational posts are always at the top of the list.

Regardless of the fact that generating leads requires the exact content that users expect on social networks, lead generation on social media offers other advantages for your agency:

  • Reach
  • Targeting
  • Interaction
  • Proximity and authenticity

Moreover, the leads don’t have to be generated exclusively via your agency’s social media channel. Motivate your employees to create leads using their private social media channels, too. That’s social selling!

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