Top WooCommerce Wishlist Plugins For Your Online Store

Top WooCommerce Wishlist Plugins For Your Online Store
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  • 5 min read

Got a wish? You don’t need to wait until Christmas, even though Black Friday is coming up fast. One of people’s biggest wishes is simply to have more time, right? You can give your customers back their time with a seamless and engaging shopping experience that includes a wishlist. It’s not complicated. One feature that can significantly enhance your WooCommerce store’s user experience is the Wishlist function. It’s easy to add. Let’s check it out.

Why have a Wishlist in your online shop?

We’ve all used them: Wishlists let you save products for future purchases. This is great for enhancing user experience and potentially increasing sales. Wishlists also provide data on customer preferences and help with inventory management.

What to look for in a Wishlist plugin:

  • Sharing and privacy settings
  • Support for multiple Wishlists
  • Customizable Wishlist buttons and layouts
  • Direct purchase options from Wishlists
  • Access to Wishlist data for marketing purposes
  • Individual Wishlist pages
  • Compatibility with product variations and grouped products

Considerations when choosing a Wishlist plugin:

  • Compatibility with your WooCommerce version 
  • User-friendliness and ease of setup
  • Customization options
  • Support and documentation
  • Pricing (free vs. premium options)

Top WooCommerce Wishlist plugins:

“Allowing customers to save and manage their own Wishlist can increase your sales and conversions. Plus, customers can share lists with friends and family via social media and open the door to potential new customers and visitors.”

WooCommerce

What is the Wishlist function in WooCommerce, and what are the benefits?

WooCommerce’s Wishlist function allows your customers to save products they’re interested in for future reference or purchase. It’s a great tool to have in your shop – especially as we get closer to Black Friday with every minute. Wishlists enhance the shopping experience and can even drive sales in several ways:

  • Improved User Experience: Customers can easily save and revisit products they like without cluttering their cart. The keyword here is “easy.”
  • Increased Engagement: Wishlists encourage users to spend more time on your site and return for future visits.
  • Social Sharing: Many Wishlist plugins allow users to share their lists, potentially attracting new customers.

“Social media isn’t a nice-to-have for your business; it’s become indispensable. Social media crosses every demographic and use case.”

Rocket.net – Top 3 WooCommerce Pre-Launch Social Media Tips To Explode Sales
  • Valuable Data: Wishlists provide insights into customer preferences, which can inform your marketing and inventory decisions.
  • Reduced Cart Abandonment: Who likes cart abandonment!? By offering an alternative to adding items directly to the cart, you may see a decrease in cart abandonment rates.

“Cart recovery is an important part of recapturing revenue lost from the distraction of digital life. Cart abandonment is freakishly common – 7/10 people abandon a cart.”

Rocket.net – Top 3 Woo Cart Recovery Tips to Maximize Conversions
  • Personalized Marketing: Use Wishlist data to create targeted email campaigns or personalized product recommendations.

A Wishlist feature is more than a convenient tool for your customers. Adding the function creates opportunities for increased sales and customer loyalty. You’re also saving them time.

Whether you choose a plugin-based solution or opt for custom development, adding Wishlist functionality to your WooCommerce store can pay dividends in customer satisfaction and your bottom line.

How do I add the Wishlist option in WooCommerce?

If you’re adding a Wishlist function, make sure it’s easy for your customers to both find and use – especially on mobile. Adding a Wishlist option to your WooCommerce store is a straightforward process that can be accomplished with the help of third-party plugins. Here’s a quick step-by-step guide:

Step 1. Choosing a Wishlist Plugin:

There are several popular Wishlist plugins available. Here are three we like:

WooCommerce Wishlists (official WooCommerce premium extension) 5000 + installs

If you’re in search of a premium extension for your online store, WooCommerce Wishlists is a great option. This plugin allows both registered customers and guests to create unlimited wishlists on your website.

Why Choose WooCommerce Wishlists?

This plugin is especially useful for registry-related sites. It offers a wide array of customization options and administrative views tailored for shop owners.

Key Features

  • Guest and registered users can create and manage wishlists.
  • Guest wishlists are stored for up to 30 days, while registered users can save theirs indefinitely.
  • Users can create as many wishlists as they like.
  • Full control over who can view the wishlists.
  • Easily share wishlists on social platforms.
  • Seamlessly manage different product types.

Pricing

A license for WooCommerce Wishlists is $79 per year. This includes one year of support and updates, along with a 30-day money-back guarantee.

TI WooCommerce Wishlist (free with premium add-ons) 100 000 + installs

The TI WooCommerce Wishlist freemium plugin offers essential features that allow your customers to easily create and manage multiple wishlists.

After installation and activation, the plugin adds an “Add to Wishlist” button next to the “Add to Cart” button on product pages. It includes basic settings for wishlist creation in WooCommerce, along with a premium version that unlocks more advanced features.

Key Features:

  • Products are automatically removed from the wishlist when added to the cart.
  • Upload custom icons for the wishlist.
  • Modify the look and feel of the wishlist.
  • Share wishlists on social platforms.
  • Users can create multiple wishlists.
  • Control the visibility of wishlists.

Pricing:

The TI WooCommerce Wishlist is available in both free and premium versions. The premium option starts at $79 per year for a single site license which includes a 14-day money-back guarantee and one year of updates and support.

WPC Smart Wishlist for WooCommerce (free version) 80 000 + installs

WPC Smart Wishlist for WooCommerce is a good choice if you’re seeking a simple wishlist solution. It doesn’t offer extensive features like other wishlist plugins but can be very useful for small businesses.  If you only require basic wishlist functionality, such as a wishlist button and icon, this plugin is for you.

Setting up this plugin is simple, too. After installation and activation, select a single page to display your wishlists.

Key Features

  • Add additional action buttons and link classes for more functionality.
  • Organize wishlist buttons by categories.
  • Tailor the design of your wishlist to match your site.
  • Automatically remove products from wishlists when they are added to shopping carts.
  • Use shortcodes to easily integrate wishlist features into various parts of your site.
  • Allow users to view their wishlist in a pop-up without leaving the current page.

Pricing

The WPC Smart Wishlist for WooCommerce is free to use. If you need more advanced features, a premium version is available. A single-site license starts at $29 and includes a seven-day money-back guarantee.

Regardless of the plugin you choose, do your due diligence before installing; use a plugin that’s been vetted. “Bargain Basement Wishlist Plugin” may not be your best option. Check out the WordPress plugin depository or ask your partners. What are people using that’s working best?

Step 2. Installing and Activating the Plugin:

Once you’ve chosen your plugin, head over to your WordPress dashboard and navigate to the “Plugins” section. Here, you can search for the plugin by name, install it, and activate it. Sounds obvious, but everyone deserves an easy task.

Step 3. Configuring the Plugin:

Plugins come with settings that allow you to customize how the function works on your store. This might include things like:

  • Where the “Add to Wishlist” button appears on product pages.
  • How the Wishlist page is displayed.
  • Whether guests can create Wishlists.

Step 4. Using the Wishlist Feature:

With the plugin activated and configured, your WooCommerce store will now have Wishlist functionality. Typically, a “Wishlist” button will appear next to the “Add to Cart” button on product pages. And don’t forget to optimize those button colors for conversion and accessibility. Clicking this button allows users to add products to their Wishlist for future reference or sharing.

How do I add a Wishlist in WooCommerce without plugins?

You might want to reduce your plugin bloat, and simply build a Wishlist function without adding another plugin, right? We get it.

If you’re comfortable with PHP and WooCommerce templating, you can develop a custom solution to create a wishlist functionality. This involves creating a custom shortcode or template file to handle saving and retrieving wishlist items, along with displaying the wishlist button on product pages.

If you don’t have the in-house resources, look for an experienced WooCommerce developer to help get everything running properly.

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