Still Thinking About Using AI Content on Your Website?

Still Thinking About Using AI Content on Your Website?
  • 6 min read

As a content creator, you don’t want to just fill space with fluff. There’s enough out there. Your purpose is to create content that educates and helps people – content that showcases your expertise. That’s what clients are looking for. No one is looking to buy a thousand words – they’re looking to buy a message.

It was about a year ago when ChatGPT was really getting popular with publishers everywhere, I started 4 test blogs using AI content on brand new domains with zero authority to see what all the fuss was about.

Of those 4 blogs, 3 of them were predictably squashed by Google as I did little editing to the mass-produced content, and over time they faded away to almost zero traffic.

But one of them managed earned a prominent backlink and generated dozens of featured snippets, still ranking today despite not adding any new content for over a year now. Today that site gets about 50-60 daily organic visitors from Google search traffic with no signs of decline.

Is AI Just Another Bubble, or is it Time to Ditch the Doubt?

Everywhere you look; it’s all about AI. From robot baristas to smart toothbrushes, beauty contest judging to robot bees, everyone is jumping onto the AI bandwagon.

Even WordPress is immune to AI mania. From SEO to Chatbots to Content Creators, there are more than 12 pages of plugins with AI enhancement currently available on

AI may be about to take away our jobs, and it may even doom the planet, but it appears imperative that we adopt it everywhere, as quickly as possible.

“AI content quality is already seen as really good. 65.8% of people think AI content is equal to or better than human writing.”


AI is Writing Itself into Content Creation. Feature or a Bug?

AI content creation can include anything from social media posts and product descriptions to full-fledged articles on the company blog. AI tools have the advantage of being able to work with large amounts of data to understand writing styles, tones, and common phrases. They can then use this to generate content in a fraction of the time. What’s not to like, right?

Inaccuracies in AI content are a major challenge for content creators – especially those who are using content to support their expertise. This is widely known but hasn’t put many people off using AI. 

Most of us know what is bad for us – fatty fast food and snacks, and a lack of exercise to name but two – but we probably still drive to Burger King instead of walking to the salad shop anyway. We’re not going to change our behavior, so let’s focus on limiting the damage.

“AI tools are not perfect; they need human revision and review. Human touch is still important to the success of your (SEO campaigns).”

New Help? Here’s How to Decide on AI Involvement 

How complex is your content? How much time or other resources do you have? You can use this simple guide to decide where AI content creation might be best for you.

Simple Content – limited AI use

  • Limited Time/Resources: Use AI-powered tools for tasks like creating a content outline. Then use Grammarly editor and Hemingway for a readability check.
  • Ample Time/Resources: You probably don’t need anything more than Grammarly editor and Hemingway for a readability check.

Moderate Content – some basic AI use

  • Limited Time/Resources: Leverage AI for research, ideation, and initial drafting, then refine and edit manually with Grammarly and Hemingway.
  • Ample Time/Resources: Collaborate with AI for research, analysis, and idea generation, then finalize the content yourself. Don’t forget to check your grammar and readability.

Complex Content – AI use can save you time

  • Limited Time/Resources: Use AI as a collaborative tool to assist with research, analysis, and idea generation, but maintain your own oversight and finalization. Don’t forget to maintain your brand voice.
  • Ample Time/Resources: Utilize AI as a co-creator, leveraging its capabilities for research, analysis, and ideation, while providing your own expertise for the final content. Include phrases that you commonly use verbally to make it sound like you.

What Does Google Say About AI Content? What Do We Say?

What We Say

What are the three most important things on your website? Content, security, and user experience, right? Safe, engaging, messaging. That’s a website. Relevant, accurate, content. – Is ChatGPT The Future of AI Content Generation? We Gave It A Try!

Why is content so important? Content is the primary way to communicate with and engage with your visitors. It helps establish your website’s purpose, your brand, and your personality. It provides valuable information and resources for visitors. Helpful information and resources – that’s your website.

And there’s the rub. AI has the potential to disrupt content production in a big way. You can create content in a matter of minutes, rather than hours. But what’s the quality like? Is it still engaging, relevant, and accurate?

AI can free you up to focus on strategic planning and higher-level tasks while automating the more mundane aspects of content generation, but you still need to take an active part in the process.

What Google Says

Google wants to be helpful. It wants the content you find in the SERPs to be helpful. Ergo, your website content needs to be helpful. We’re sure it already is very helpful – but Google keeps its eyes on that. First with the September 2023 Helpful Content Update, followed by the March 2024 core update.

In September 2023, the Helpful Content Update rewarded content written by people for people. That’s content that is both useful to searchers and can provide a great UX. Content that has been created mechanically, perhaps with an AI tool, or created solely for search engine visibility and less for people, was probably going to lose relevance in search.

The March 2024 core update was a more complex update than Google’s usual core updates, involving changes to multiple core systems. It also marked an evolution in how Google identified the helpfulness of content. The focus of the update wasn’t specifically on targeting AI content, but rather on low-quality content in general, regardless of its source.

Google wants search results to be useful for people. This means websites need to have high-quality content that is informative and user-friendly. Google still emphasizes the importance of user-focused content creation, regardless of the tools used.

Master Your Tools and Push the Button Already

Forget that we’re talking about AI for a moment.

Think about a tool that can help you create content for your website. It can generate attention-grabbing headlines. This tool can also deliver articles tailored to the preferences and needs of individual users – at scale. With data analysis, it can also assist you generate targeted content recommendations.

Sounds good right? Use the tools – just make sure they don’t end up using you.

AI is still under development. While the potential is exciting, valuable and engaging content creation still needs a guiding, human, hand. Your hand.

So, the question is – are you still thinking about using AI content on your website, or are you ready to push the button?

AI is a timesaving tool, not a replacement for your skills and ideas. Let it handle the heavy lifting so you can soar to creative heights and offer even more value to your clients.

Remember the burger ad – Where’s the Beef? Don’t be that burger. Offer something of unique value, not something anyone can call up with a prompt.

“Smart content marketing agencies will effectively leverage AI tools as resources to streamline the process, not replace the people writing the content. Good writers will shine even more brightly now that the bar has been lowered. Quality always prevails over quantity.” – Should You Use ChatGPT AI Content On Your Blog? I Made 4 Websites To Test SEO!

Give Your Content a Boost: Get Started with These AI Tools

AI content creation tools are becoming increasingly popular for various content formats. Here are some of the most popular options:

Here are a few of the best-known AI text generators being talked about today. Along with old favorites like Grammarly and Hemingway, these tools can give your writing a break from a reliance onChatGPT.

Jasper’s strength is in creating long-form content like blog posts and articles. It offers a variety of templates and prompts too. is user-friendly and ideal for short-form content generation. Here’s a useful tool for your social media posts, product descriptions, and maybe ad copy. 


Rytr is ideal for generating content outlines and briefs as well as improving your existing content. 


This tool includes an improved version of Google Docs with a built-in AI writing assistant. It’s super intuitive and user-friendly. 


If you’re looking to create SEO-optimized articles, with in-depth keyword research and clusters, Scalenut will do you proud. 

Paragraph AI

Another great AI-assisted writing tool, also useful for updating existing content. There’s also a free browser extension so you can use it in a variety of writing scenarios. 

Remember, while AI tools can be helpful for content creation, they shouldn’t replace human expertise. Focus on using AI to assist you, not create content entirely on its own.

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