How to Create Killer Landing Pages That Convert Like Crazy

So. You want to get conversions? Then stop sending people to your homepage. 

Your homepage is an overview of what you have to offer. It’s a billboard with teasers leading to other pages. On the whole, it’s not very interesting; your homepage is one page of many on your site. 

A landing page, on the other hand, is uniquely interesting. If your website is your love life, landing pages are your first date, marriage, and your kids. 

Landing pages focus on a specific promotion or offer. Landing pages get you leads and make your sales. Landing pages are where you send your ad traffic. Use your homepage to increase traffic and visibility, but use your landing pages to create leads and make sales. 

Sound good? Okay, let’s see how you can make a landing page that converts!

“Landing page copywriting that communicates benefits helps visitors understand why your offering matters to them and is more likely to drive conversions than merely listing features.”

Semrush

TL;DR: The Landing Page Creation Process

1. Identify Niches: Select specific industries with unique needs.
2. Create Dedicated Pages: Develop separate landing pages for each niche within your website. Reminder: these aren’t your Content Hub Pages. They shouldn’t be navigable in your main menu. (Especially for PPC).
3. Address Niche-Specific Problems
4. Offer Valuable Presale Freebies: Lead generation works!
5. Optimize for SEO — only IF your landing page is not connected to a paid marketing campaign.*
6. Connect with Google Ads, Social Media Ads, or Email Marketing Campaigns.

*You don’t want your landing page found in the SERPs if your conversion tracking is running over Google Ads, or Facebook Ads.

“Landing Pages exist to convert a problem into a solution. From donations to sales; from workshop registrations to memberships; a landing page has a very specific task.”

Rocket.net – How Client-Focused Landing Pages Can Supercharge Your WordPress Agency

Why Your Homepage Is Not a Landing Page

Your homepage is one page of your website. Take a look at the SERPs though — most of those are content pages. Google and Bing are interested in ranking content pages — not homepages. 

Your homepage serves as a hub for exploration. That’s pretty much it. Unless your website is a one-pager, the homepage isn’t where the money changes hands. Think if it as a lobby to your business. It isn’t the place you stay. You choose a room: dining room for dinner, living room for football, bedroom for sleeping.

Okay, so landing pages are essential for all those marketing efforts – you get that. How, specifically, can you use landing pages in your marketing? Here are some examples:

Create Landing Pages for Leads

Landing pages are designed to collect data from potential customers. You offer something valuable (like an ebook, webinar, or discount) in exchange for contact details.

• Example: You’re offering a free guide to social media marketing. Instead of sending people to your homepage, you direct them to a landing page. There is a summary of the guide, and a simple form to collect their name and email. 

Create Landing Pages for Sales

Landing pages are built to drive conversions, which often means sales. You present a specific product or service, highlight its benefits, and include a clear call to action (e.g., “Buy Now,” “Get a Quote”).

• Example: You’re running a promotion on a new WordPress plugin. You create a landing page showcasing the features and benefits and offer a limited-time discount. This is more effective than sending people to the main page of your online shop.

Create Landing Pages for Email Marketing

Landing pages allow you to segment your audience and tailor your email campaigns. You can create different landing pages for each unique offer, or target specific audiences. Without stating the obvious, it’s important that leads from each landing page are directed in different automations. 

• Example: Create one landing page for people interested in your beginner’s guide and another for advanced users. This allows you to send more relevant emails to each group, increasing engagement, and the likelihood of a sale.

Create Landing Pages for Social Media Marketing:

When running social media ads, promotions, or PPC campaigns, landing pages provide a dedicated destination. This ensures visitors see the most relevant information and are more likely to take action.

• Example: You’re running a Facebook ad for a free trial of your software, directing clicks to a landing page specifically designed for that offer. This increases the chance of a conversion.

Effective Landing Pages Bring Leads

Effective landing pages bring leads. You have to make sure they work, though. So stay focused. Your landing page must be dedicated. It should make it easier for customers to find what they need and complete a task, as well as for you to track conversions.

• Increase conversion rates: By focusing on one (1) specific offer and audience.
• Improve lead generation: By capturing contact information effectively.
• Measure campaign performance: By tracking the results of each landing page.
• Enhance brand consistency: By creating a cohesive experience across different marketing channels.

Crafting the Perfect Landing Page

How do you create landing pages that actually convert? Let’s break it down.

First, know your audience.

• What are their pain points? 
• What are they hoping to achieve? 
• Tailor your message to resonate with their needs. 
• Don’t just shout about your features; explain the benefits they’ll receive.

Keep it concise and focused.

• Landing pages aren’t the place to find more than one CTA. 
• Highlight your core offering and make the call to action crystal clear. 
• “Sign Up Free,” “Get Your Discount,” “Download Now.” 
• No ambiguity allowed!

Social proof is powerful.

• Include testimonials, reviews, or case studies to build trust and credibility. 
• Seeing that others have benefited from your offer makes potential customers more confident in their decision.

A/B test everything.

• Don’t assume you’ve nailed it on the first try. 
• Remember, change one thing. That’s an A/B test.
• Experiment with different headlines, images, and call-to-action buttons. 
• Data will tell you what works best.

Structure and design matters

• A clean, uncluttered layout is crucial. 
• Use visuals strategically to draw attention to key elements rather than distract from them.
• Ensure your page is mobile-friendly. 60% of your traffic comes from smartphones.  

Not everyone is an artist – we get it – but your landing page needs basic design elements that anyone can put together with the block editor. Landing pages are a case in point for “less is more.” Think of how many people will come to it because of an ad on mobile.

The 8 Critical Elements of a Landing Page

Above the fold:

• Logo
• Headline & Subline
• Hero Shot
• Presentation of the UVPs
• Price
• Call-to-Action Element

Immediately below the fold:

• Reason Why
• Testimonials and Trust Elements
• Call-to-Action Element

Reminder: As people scroll down your page, the chance of losing them increases. Do not just have a CTA button above the fold. Place them within view at the top, the middle, and most importantly at the bottom of your landing page.

“Unlike most web pages, a landing page typically has no navigation features. It is a place to stop, … it’s a bit like an air terminal. (Before and after a flight) passengers have to walk by the shops. That’s kind of the idea.”

Mailchimp

Creating great landing pages is an ongoing process. Focus on your audience, keep things clear, and constantly test –  then you can transform those clicks into customers.

If you need some more help, hop on over to canva.com; they offer thousands of landing page ideas like this one:

Test. Test. Test. And Test Again.

Make sure your CTAs work. Try the landing page on your mobile device. Try it in Chrome, Safari, and Firefox. Fill out the form and make sure it works. Ask your friend to do it. Ask another friend. There’s nothing worse than doing all of this work (and dropping $$ on ads) when you didn’t thoroughly test your system.

Need a Landing Page Plugin?

Are you looking for a simple, free solution or a comprehensive plugin with advanced features? There’s probably a landing page plugin that fits your needs. Seedpod has a list of landing page plugins you might like. But again, they need to be simple and clean.

Fast & Secure Hosting? Yes, Please!

Grow your business with lightning-fast, secure, and optimized websites that are easy to set up & manage. Top-tier agencies and online businesses choose Rocket.net as their trusted managed WordPress hosting provider – why shouldn’t you, too?