How to Make The Shift From Freelancer to WordPress Agency
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- 6 min read
Growing your revenue is easy when you scale your web development agency – with some caveats. You can manage 25+ WordPress Websites and grow revenue – at scale – with these eleven tips. The only question becomes, how badly do you want to grow your revenue? Do you want to scale or do you enjoy where you’re at in life?
No one can answer these questions for you but yourself.
If you’re ready to grow your WordPress agency’s revenue, the key is growing your client base. See yourself as a marketing agency. Marketing agencies build WordPress websites. You’re not a “web dev shop.” No one in the general population (dentists, plumbers, CPAs) knows what that is.
Things start to get much easier when setting yourself up with proper WordPress hosting. Whether it’s with our scalable agency plans or as a reseller under your own brand, how can you simplify all the things that typically slow you down so you can concentrate on building up your business?
Growing your agency’s revenue quickly isn’t difficult but it does take focus. You must shift your mindset to building and launching websites quickly instead of building showcase projects that give you personal satisfaction. Think of a restaurant turning tables. You make money with volume over time and a limited menu.
Sure, it’s great to work on side projects, but if you want to grow your agency’s revenue, you must scale.
The only way to truly scale is to niche down. Josh Nelson has the blueprint in his book, “The Seven Figure Agency Roadmap. How to Build a Million Dollar Digital Marketing Agency.” It’s a must-read. Here’s a quick quote from “Part Two: Deliver Results.”
From my experience, I believe it’s important to understand the Rule of Five Ones if you want to know the fastest way to grow your digital marketing agency.
Here’s a quick reminder of how they apply to a marketing agency, though the concept is the same for just about any business.
One target market
One lead generation strategy
One conversion mechanism
One program
One year
We could easily write an article on each one of these eleven steps, and in some cases, we did. The biggest hurdle to scaling an agency is the will to market to one niche (not medical websites, cosmetic dentistry) and streamline your workflow with one host.
Rocket.net truly is the future of WordPress hosting and we want to empower you to grow your agency’s revenue. So, why not make money building and maintain websites with ease to start scaling your revenue right away? Have questions? Let us know.