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Agency Decision Making: One or Five? How Many Hosts Do You Want To Manage Each Month On Behalf Of Your Clients?
by Jeff Trumble on
Who doesn’t love multitasking? Are you good at it? Probably not. We think we are but science says otherwise. Our brain divides and conquers what we have to do, allowing us to do two things at once. But what happens if we try to do three things at the same time? Usually one of those other two things is going to get dropped.
Talk on the phone and cook? No problem. Take notes during a meeting while watching your crypto tank? Can do! Update your WordPress plugins, while talking to a client, and at the same time check your SEO scores? You might have trouble. Great that WordPress updates are often just a click, right?
So what about managing more than one website host for your clients?
It’s not just the dilution of your focus, the discovery curve for each host, or the money lost in time doing virtually the same task for multiple people. Managing unique hosts for unique websites is simply not efficient. In fact, it’s a pain — and pain slows down your productivity.
“Based on over a half-century of cognitive science and more recent studies on multitasking, we know that multitaskers do less and miss information. It takes time (an average of 15 minutes) to re-orient to a primary task after a distraction such as an email. Efficiency can drop by as much as 40%.”Harvard Business Review
When You’re the Agency of Record, Do Your Clients Deal With Their Own Hosting Problems? Why?
An Agency of Record (AOR) is all about efficiency — everything under one roof. This is why clients traditionally choose this model. Clients themselves cannot know how things best function – that’s why they choose an AOR instead of separate service providers. For the most part.
At the same time, it’s not realistic that any one agency can deliver every client’s need really well all the time. A hybrid model between a project agency and an agency of record is going to be more effective. Sort of an “AOR with benefits” model.
You can turn a hosting provider into a project agency that has your back. Their project? Keeping your client’s websites running. That’s what hosting problems are (when they occur); they are website project problems.
“Hosting and server management isn’t normally something that causes your clients to sit up and say ‘wow’ though. As an agency owner, increased server speed and performance may raise your eyebrows and get your pulse moving faster, but clients might not share your backend passion. Yet.”(Rocket.net)
Agency Decision Making Shouldn’t Be Difficult. How Much Time Do You Spend On Client Hosting Problems?
If it takes 15 minutes to reorient yourself when changing tasks, how much time are you losing changing tasks five times? Time to save some time!
You talking with five clients about their hosting problems: 50 mins.
You talking with five different hosting providers about these problems: 50 mins.
You talking with five clients about their hosting problems: 50 mins.
You talking with the one hosting partner (project agency) about these problems:10 mins.
Now you have an extra 40 minutes. You can do that multitasking trick you like to show the interns. The one where you ride the unicycle down the hallway while juggling donuts. Or you can get back to tasks that are better suited for your business’s bottom line. Time spent on billable hours is probably less risky than riding a unicycle. Talk to your insurance agent.
Bringing together the various unique hosts under one roof means you will have managed problems that are plaguing you both, namely time, costs, and transparency. Additionally, every host has a different support process. The quality, friendliness, and responsiveness of support can make or break a hosting company.
Fast. Cheap. Good. See? You can have all three.
“…if the hosting account is under your control, we can’t work with your hosting company to fix issues. They will want to communicate directly with you. Likewise, if you independently select your own hosting, you may end up picking a hosting company which under-resources their hosting plans resulting in a slower website.”Blis Web
Our Twitter Poll Showed That Agencies Deal With As Many As 5 Hosting Companies
How is this going to be a problem, right?
- Each hosting has its own workflow.
- How many workflows do you want to learn?
- How much time is that costing your agency?
Multitasking, as we said, is not the most effective way to work, so if you can minimalize that, you’re going to be more productive. Period
Does It Really Matter Who Hosts Your Website?
From day one, we’ve set out to be the web hosting industry’s leader in Customer Service and Technical Support. That’s more than just words. Your hosting company needs to have your back, because your websites need to be online, loading fast, and making money for you.
Issues with your website can have a seriously negative impact on your business. When your website goes down, you stand to lose money. A 2014 study by Gartner estimated that the average business lost $5,600 for every minute a site was down.
Your website needn’t be down to lose you money. The same can happen if your website is too slow. A 2017 Google Industry report showed it would only take 3 seconds for more than half of mobile visitors to leave your website.
Which Factor Is The Most Important When Choosing Your Website Host?
There are a lot of factors to consider. Price, trust, packages, and options. The most important factors in choosing a website host are functionality, performance, and especially reliability, under which we would include security. You need to know that your website is going to load fast and work all the time!
Speed has been a core principle of our business model since our launch. We’ve seen firsthand the problems with the products offered by other hosting companies in the market and the impact a truly fast WordPress Managed Hosting Partner can have on your business.
Wouldn’t It Be Easier to Deal With Just One Host?
We’re going to go out on a limb here and say, yes! But which one? You’ve got your homework cut out for you. Globally there are currently more than 126 million hosting companies with revenue of more than 100 billion dollars. It’s a big business.
Together with GoDaddy, Amazon, Google, and IONOS, Cloudflare is one of the 5 largest web hosting and data server companies in the world hosting more than 12 million websites. (firstsiteguide.com)
Fun Fact: In 1996 only 4 companies were hosting a total of only about 250,000 websites.
Let Rocket Show You What The Fastest WordPress Hosting Means for Your Agency!
Wouldn’t it be fantastic to work with just one, reliable host? Yes. We have agency pricing and lots of options. Let’s talk about how we can migrate your portfolio of client sites to Rocket.net, the fastest WordPress hosting available anywhere.