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WordPress fans listen up! With the free WooCommerce plugin, you can turn your client’s WordPress CMS into a professional online store in no time. WooCommerce offers numerous practical functions such as the individual design of your store, the legendary “You might like this” feature, and the integration of product filters for a better shopping experience. WooCommerce styling and design is also a breeze to manage!
WooCommerce is the world’s most popular open-source eCommerce solution. It allows you to design your online store exactly as you imagine it. Create recognition value: use the extensions that suit your store — from payment methods to shipping options to coupon displays, you decide.
Aside from all the great things you can do with WooCommerce, one of the main reasons this plugin is so popular with online sellers is that it’s free. WordPress, the CMS running your shop, is also free. The only costs you have are your managed hosting costs.
“If you want maximum control, flexibility, and features, then WooCommerce is the best solution for you.”
(WPBeginner)
You need to pay even more attention to security and performance with an online shop than with a normal website. Any negative impact on the visitor flow or sales funnels can quickly lead to angry customers and lost sales. This is why you shouldn’t use shared hosting for your WooCommerce shop.
Your client’s WooCommerce shop is no different than Netflix when it comes to end-user expectations. No one wants to see “buffering” when trying to watch a show, and no one wants to wait 3-5 seconds for a web page to begin to load. Not online shoppers, not Google.
“Convert more of your visitors with Fast WooCommerce Hosting. Increase conversions, SEO Rankings, and provide your shoppers with the best possible shopping experience.”
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You can use WooCommerce to create, customize, and scale an online store to meet your client’s exact specifications. You can enhance your store through extensions or develop custom solutions. (WooCommerce)
“Flexibility is one of the greatest benefits to using WooCommerce to sell online. Plugins, extensions and themes can be used to fulfill requirements, then adjusted and coded to tailor the look and functionality of your site. However, there are some best practices to follow when making site tweaks, and it’s not always obvious how these changes must be made.”
(WooCommerce)
Customizing your WooCommerce product pages is important. Before you start, however, you need to ensure you have the fastest WordPress hosting to support your online store. (We know a guy.) Speed, as we all know, means conversions.
The WooCommerce store page allows your customers an overview of all the products you sell. Great for people who want to browse, and great for you if you want to highlight specific products on the main page. You can also use the customizer to show sale items, top-rated items, and much more.
Default WooCommerce, out of the box, is simple. Perhaps a little too simple. There are tons of improvements you can make with your own styling to interest shoppers and increase conversions.
Make sure you check WooCommerce before you begin work. They have a great source of customization best practices, as well as specific information about product page customization.
If you’re fine with coding, you can edit your WooCommerce product templates manually and save installing extra plugins — especially for those simple changes. Who needs the extra weight, right?
With a basic grasp of CSS, you can make changes right in the WordPress dashboard. Here are a couple of examples of how you can customize your product page using WooCommerce’s Storefront theme, which looks like this:
You can use the WordPress theme customizer for your CSS changes. That’s fine as long as you don’t have too many (they appear in the header of your website). If you have a lot of changes, then you should add those to the stylesheet of your child theme.
Here are two classes you will find on the WooCommerce product page:
You can change the color and weight of the product title like so:
.woocommerce div.product .product_title {
color: #006E90;
font-weight: 900;
}
Maybe you wanted to change the color and shape of your Add to Cart button:
.woocommerce div.product .button {
background-color: #006E90;
border-radius: 50%;
}
Page and product IDs allow you to quickly and easily make adjustments to selected product pages without changing the style elements of other products. This makes WooCommerce styling really simple.
.single .post-7397 {
Increase the font size, colour, font family …. your CSS goes here
}
It happens. You have a special product you would like to treat differently than all the rest. How to implement style changes for just that product? Here are a couple of ideas. You’re sure to have a lot more yourself.
Let’s say we want to double the size of the Sale! Tag to attract attention, but only on the product with ID 7397. The Sale! Tag remains the same size on all other products.
#product-7397 span.onsale {
font-size: 2em;
}
The product price needs to be larger on this product, again, to attract attention. Just add the CSS variable you want to change after the post ID. Only the product “7397” will have the larger price font size:
#product-7397 .woocommerce-Price-amount {
font-size: 2em;
color:#d63638;
}
With CSS you can influence the appearance of your entire website, your WooCommerce store, or specific elements. You can style fonts, colors, spacing, and elements to name but a few. The adjustments via CSS are especially useful if your theme doesn’t offer the necessary adjustments in the settings.
With a visual CSS style editor, you can change the design of the website directly in an editor and in real time then adapt it to your own needs. Without programming knowledge and without risk, you can try out and perform visual adjustments. With simple controls, you can then automatically create the corresponding CSS code and save it directly in the editor for quick WooCommerce styling.
If you plan to make major changes, you may prefer your theme not reference the WooCommerce stylesheet at all. You can tell WooCommerce to not use the default woocommerce.css. WooCommerce enqueues three stylesheets by default. You can disable them all, or disable specific stylesheets.
“The Yellow Pencil plugin allows you to customize any page and theme without coding. Click on an element and start visual editing. Adjust colors, fonts, sizes, positions and a lot more. Take full control over your website’s design with more than 60 style properties.”
(WordPress)
Customer delight means excitement from the time your visitors land on your shop page. You can’t deliver the air-conditioned mall experience, but your styling skills can turn an online shop’s tired Dollar Store look and feel into an Apple Store wow! Let us show you how all your CSS craftsmanship needn’t be lost to slow page load.
Let’s talk about how we can migrate your portfolio of client sites to Rocket.net, the fastest WordPress hosting in the world.