The Key to More WordPress Agency Sales

Consumer confidence is how optimistic you are about the economy. Specifically, it’s the confidence you have in your spending habits. How do you feel about your job security, your savings, and the direction of the economy in general? It’s a difficult concept to nail down. In a nutshell, if you are spending more, you’re a confident consumer. If you’re spending less, you’re not.

What does this have to do with your WordPress agency?

Your agency relies on businesses spending money. If your client’s consumer confidence is high and they are doing well, they’re more likely to invest in their websites, which could mean more work for you. On the other hand, if consumer confidence is low, they may cut back on discretionary spending, which could mean less work for you. Consumer confidence isn’t (obviously) the only factor affecting your agency, but it’s one you should be aware of. If you understand what drives confidence, you can get ahead of it – for the win.

The Importance of Building Consumer Confidence

As a business owner and a consumer, you understand confidence on both sides of the consumer journey. Being confident is important because it’s what drives your decision-making.

What is the biggest problem with decision-making? Right, too many choices. Walmart has 80 different ketchups, while Aldi has one or two. Are so many choices helpful? Probably not. It’s easier to shop with fewer options. 

Ease in shopping makes shoppers more confident, and offering fewer choices is an integral part of personalization.

“Personalization is crucial. Shoppers have too many choices. If you can excel at personalization, you’ll differentiate yourself. It’s better to offer unique value propositions your competitors have difficulty replicating. Stand out from the crowd.”

Rocket.net – Top 3 WooCommerce Customizations For a Memorable Shopping Experience

Be a consumer for a moment. When was the last time you made a purchase? Making the right purchase decision is much harder than it used to be. We’re bombarded with information and choices – not leaving us very confident. Learn from that experience to help your clients win customers.

A confident shopper is a shopper you have locked in over the long term.

So how do you create consumer confidence via your website or online store? 

Understanding What Drives Confidence in Your Customers

If you have the right information, you can navigate your options better. Anything from choosing the right plugin to the best car insurance can be an enjoyable experience. How? Through a feeling of confidence.

Some people actually don’t find shopping enjoyable. It happens; especially when shopping for necessities. However, resolving a complex task gives you a feeling of accomplishment. Making a decision empowers you.

Wading through a sea of information can be overwhelming and cause shoppers to postpone or abandon a decision. They can’t afford to make the wrong decision. If you can help your customers through that process, they will reward you.

Confident shoppers make decisive purchases, improving metrics and your bottom line.

So, how are you empowering your customers?

How You Can Build Consumer Confidence

To decide, you need information. The better informed you are, the easier and better your decision will be.

This might seem obvious, but you can use that basic fact to increase your sales. Shoppers who are highly confident about their decisions are more likely to recommend your product to others. Confidence means brand loyalty.

People make confident purchase decisions when they have three things:

• Knowledge of a product or service,
• the relevant information obtained through reliable sources,
• and; a relationship with your brand through a previous (good) purchase.

Your website and online store can make shoppers more confident by giving them the tools they need to make an informed decision.

• Knowledge: Provide educational content, guides, and resources to help clients better understand web design, development, and digital marketing. It isn’t enough to talk about SEO or CDNs as a solution – clients need to know what they are and what they do. Think: results.

• Relevant Information: Ensure clients have all the pertinent information they need to make an informed decision, such as portfolio examples, case studies, pricing details, and process explanations. They need to understand how you will solve their problem better than anyone else.

• The importance of delivering an exceptional experience to foster long-term client relationships and repeat business for your agency might already be known to you. If not, this is your wake-up call.

“No one has time to search clunky websites. The harder it is to find technical information, product details, or purchasing information, the more frustrating the process becomes. According to a Gartner survey, 77% of B2B buyers lack confidence in a company because finding information was too difficult.”

MotleyFool

How Blogging and eCommerce Can Improve Customer Confidence

Wait before you start retooling your processes. Your blogs and online shops already offer a way to make your customer’s lives easier. How?

Blogs and eCommerce help you establish authority and trust by providing relevant information and insights related to your products/services. Both enable you to position your brand as a knowledgeable and trustworthy source in your niche. This increases customer confidence and loyalty.

Blogs and eCommerce support the customer journey; content in both can educate potential customers, address frequent questions, and guide them through the buying process for your offerings.

Your blog’s content, together with your online store has you covered. Together they build consumer confidence and increase brand awareness and authority, which drive more sales and growth. Keep publishing articles and videos. Don’t stop when it gets difficult.

How You Can Use AI to Build Customer Confidence

If you have exhausted the wins your blog and online store have given you, you can explore the opportunities of AI. AI can help build consumer confidence across online ad campaigns, online shopping, chatbots, and other online communication.

By employing AI, your agency can build credibility and confidence among potential clients, leading to improved metrics across the board.

However, it’s advisable that you slowly, and with consideration, unleash your robots on unsuspecting customers, rather than as a sudden “improvement” to your business.

According to a recent Ipsos survey, shoppers prefer AI assistants that help explain product differences and find lower-priced substitutes to save money. They are less keen on AI recommending products based on a shopper’s purchase history or summarizing reviews.Only 9% found personalized product recommendations useful where 24% preferred AI suggestions for cheaper alternatives.

Shoppers want to use AI to aid decision-making and save costs rather than having AI directly sell products to them.

“Shoppers prefer AI explain things and save them money, but not recommend products”

ipsos.com

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