Positioning yourself in a niche used to be just that – niche. Think Mr. Big and Tall stores, Tamagotchi babysitters, or vegetarian restaurants in the 1950s. Today, “niche” is mainstream. You have to search for a regular cup of coffee now. In fact, a cup of joe and a plain donut have become niche! niche … Continue reading 10 Reasons Why Niche Marketing Can Scale Your Agency